Facility Management Industry in GCC: How sustainable chemicals impact the Industry and competition

Fabrizio Nicoli Interview to Construction Week Magazine of the 2016 cannot be more actual.

Fabrizio Nicoli’s expert words of advice on natural stonecare for luxury projects aesthetic and finishing. Fabrizio Nicoli is based in the Middle East and has participated in many unique mega projects.

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Fabrizio Interview to Construction Week Magazine of the 2016 cannot be more actual.

As General Manager of FILA Solutions for The Gulf Countries, Fabrizio Nicoli is based in the Middle East and has participated in many unique projects. Read on for Fabrizio’s expert words of advice

GCC Facility Management Industry:

How sustainable chemicals impact the Industry and competition

What is your operational presence in the GCC?

I've set up and developed the business of Fila Middle East in Dubai in 2012. From Dubai, we oversee the GCC, Caucasian, and South East Asian markets. However, our products have been utilized for prestigious GCC projects since 2000.

"We all have something in common: we all care about quality and we want to protect the building for the longest period ever to achieve our customer satisfaction" Fabrizio Nicoli

How is your supply chain organized in the Middle East?

We can supply products to any construction and FM stakeholder in the GCC and South East Asia through a well-established chain of distributors and retail chains. We have a full stock of products in Dubai, from where we oversee delivery to our local and international export markets.

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How FM operations are evolving in the GCC?

The UAE FM market is experiencing an important switch towards the usage of green and eco-friendly cleaning products. FM companies that approach Fila are typically looking for a system that can preserve stones, and solutions catered to the entire life cycle of the material, starting from the initial cleaning of the heavy construction dirt, to the protection of all the surfaces from inorganic and organic stains, all the way to the daily maintenance.

These days, we are also witnessing an increasing number of requests for anti-stain and high-quality sealers that can protect any kind of hard surface from heavy dirt. The zero-VOC and LEED-compliant chemical products we manufacture meet these requirements.

Should the ongoing slowdown in regional construction activity worry FM product suppliers?

The ongoing slowdown is not a cause for concern – in fact, it is creating new business opportunities. It is naturally improving the quality of the projects and therefore, the standard and quality of the products used for them.

In contemporary market conditions, a winning business strategy whilst dealing with clients is to deliver a high-value building that can maintain its beauty for a very long period.

What is the level of standardisation in the Middle East’s FM market?

We takes international certifications very seriously, and we have obtained certifications from Emicode, EC1 Plus standards, and LEED approvals. All these certifications are recognised in the UAE, as well as the wider Middle East’s FM industries.

We ensure that our products fulfill all the governmental requirements implemented in, for example, the UAE for both industry and retail products. Should a contractor request so, our products can also be tested by Dubai Municipality laboratories to obtain special environmental certificates for specific UAE projects.

Where do you see the Middle East’s FM market in the next five years?

The ongoing slowdown is causing a natural selection among the stakeholders of the FM industry. On one hand, we are noticing a rising price war brought in by low-quality companies that aim to achieve any potential contract available in the market.

This will reduce the income margins and might affect, in the long-term, the quality of the products offered by mid-range companies as they will try to make up for their losses.

The low margins might also create a natural entry barrier for new low-quality companies. As a result, contractors, developers, and architects that work on prestigious projects will turn more systematically toward specialised FM companies that can deliver services in the most efficient way and with the highest quality possible.

In time, the best performing and high-quality FM companies will remain in the market, while the mid-range and low-quality competition might eventually get absorbed.

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